View rin detergent case from finance 238 at svkms nmims university rin detergent to position or reposition group 1: aarushi singhal (16pghr02) bhaskar goel (16pghr11) nikhilesh chhabra. Roaring dragon hotel case analysis, roaring dragon hotel case study solution, roaring dragon hotel xls file, roaring dragon hotel excel file, subjects covered cross cultural relations globalization strategic planning by stephen grainger source: richard ivey school of business foundation 7 pages. Rin detergent case analysis group 10 slideshare rin detergent case analysis group 10 lipromotion of rin as being better than laundry soaps might have washing powder and second as a. During early 2000, rin had two variants rin shakthi and rin supreme shakthi was a low priced detergent cake and supreme was the premium variant ( product line extensions ) some where down the line, hul dropped rin shakthi.
In early january 1989, irfan mustafa, general manager, personal products and market research, lever brothers pakistan limited, was wondering what action to take regarding the marketing of the laundry detergent bar rin, which had been introduced to the pakistani market in april 1984. Access to case studies expires six months after purchase date publication date: february 07, 2008 in early january 1989, irfan mustafa, general manager, personal products and market research. Group 3 - rin detergent case presentationpptx - download as powerpoint presentation (ppt / pptx), pdf file (pdf), text file (txt) or view presentation slides online. Rin being the only nsd bar in the market, it is sensible to further penetrate its market as a unique product secondary sales in the form of dish washing will continue to come by in any case product modification: making it non blue in colour as to make it different from dish washing bar in pakistan completely new fragrance to create its own.
Rin refresh is the perfect detergent for revitalising damp and dingy clothes formulated to leave clothes clean, bright, and with the lingering scent of lemon and rose – it’ll make fabric fresh and clean once more. Rin detergent: to position or reposition case solution,rin detergent: to position or reposition case analysis, rin detergent: to position or reposition case study solution, in early january 1989, irfan mustafa, general manager, personal products and market research, lever brothers pakistan limited, was wondering what action to. The detergent episode mentioned over here is a classic example of how new products can be introduced in a market to thwart off price wars hul after losing out to nirma, analyzed the situation carefully and instead of reducing the price of surf, introduced flanking brands of the likes of wheel, rin and sunlight to compete in customer segments. See and discover other items: best rated in detergent bars unlimited free fast delivery, video streaming & more prime members enjoy unlimited free, fast delivery on eligible items, video streaming, ad-free music, exclusive access to deals & more. The case was originally written in 1989, then updated and published in 2006 the laundry detergent bar rin, which had been introduced to the pakistani market in april 1984 the product was specially formulated and promoted as a fabric washer mr mustafa felt the.
• rin introduced in 1984 as a laundry detergent bar • only nsd bar in the market market year total sales (in tonnes) sales(component wise breakup) in tonnes rin detergent case analysis uploaded by rattan preet singh rin uploaded by ramakrishnan rin detergent prelaunch in orissa uploaded by chandan kumar singh rin. Case studies is this course right for me this course is designed for those considering a career in marketing, sales, advertising or related areas, or for those who are already employed in marketing area but need additional knowledge to enhance their career opportunities. Rin was the only nsd available in the marketsummary – case scenario lbpl a subsidiary of lever brothers international produced and marketed a variety of consumer products in pakistan.
Harvard & business case studies analysis and case solutions online - every solution is prepared from scratch, top quality, plagiarism free. This case study describes how rin, an indian laundry detergent brand engaged with women in rural communities with an educational programme via mobile phone. Nirma is a group of companies based in the city of ahmedabad in western india that manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, lab and injectables karsanbhai patel, an entrepreneur and philanthropist of gujarat, started nirma as a one-man operation.
Case describes the introduction of rin laundry detergent bar of lever brothers pakistan limited in initial days (1984) the sales of the detergent bar was far below the expectation regardless of many promotional activity of the product. The migration of rin supreme bar to surf excel bar is aimed at countering tidedetergent bar market makes up for 43% of this market while rin is heavily positioned on the whiteness platform and surf excel on the stain removal platform. But then lets also look at the rin bar in the soap case it gets soggy and most of it gets washed away, as it dissolves in the water rin detergent bar, surf excel detergent bar, cif lemon surface cleaner, odopic super shakti bar, henko stain champion soap, axion dish paste, chek detergent bar, palmolive super scrub.
Rin detergent powder 500g get dazzling whites & clothes that look bright like new with rin detergent rin detergent powder 500g removes dirt from deep within the cloth fiber, thereby removing dullness from your clothes. Case: m-313a date: 02/07/08 rin detergent: to position or reposition in early january 1989, irfan mustafa, general manager, personal products and market research, lever brothers pakistan limited, was wondering what action to take regarding the marketing of the laundry detergent bar rin, which had been introduced to the pakistani market in april. Buy various varieties of detergent bars and get home delivery for all groceries choose from brands like surf excel,tide,wheel,patanjali,rin,henko,501,excel plus. Rin detergent powder was launched in 1994 this was the first product extension from the iconic brand that stood for whiteness in laundry we further introduced rin refresh with the fragrance of lemon & rose that penetrates every fibre to give the same brightness and freshness to boost confidence all day.